Built Things

LLC Publishers

Document filing service for New York LLC publication requirements — all 62 counties

LLC Publishers provides end-to-end document filing services for New York LLC publication requirements under Section 206 of the New York Limited Liability Company Law. The service covers all 62 New York counties and handles preparation of publication notices, coordination with county-designated newspapers, collection of Affidavits of Publication, and filing of Certificates of Publication with the New York Department of State.

What this system handles

• Verification of LLC details against NY Department of State records
• Preparation of compliant publication notices
• Coordination with county-designated newspapers
• Tracking publication runs and Affidavit of Publication completion
• Filing Certificates of Publication with NY DOS
• Maintaining completion records and documentation

Execution characteristics

• Software-driven workflows to manage timelines and dependencies
• Verification checks to reduce mismatches and filing errors
• Structured tracking of Affidavits of Publication, run dates, and filing status
• Clear separation between document filing services and legal decision-making

What this demonstrates

• Applying systems thinking to document-heavy, compliance-driven workflows
• Translating statutory requirements into repeatable operational processes
• Running low-error administrative filing services with auditability in mind
• Reducing risk through structure, verification, and documentation

Prior Founder & Exit Experience

Before operating LLC Publishers, I co-founded and scaled multiple software companies in the advertising and marketing technology space, each focused on building reliable systems that operated under real-world constraints.

ListenLoop

Co-founder & CTO — Acquired by Integrate

ListenLoop was a B2B account-based marketing advertising platform. As co-founder and CTO, I led technology and product from early MVP through product-market fit and acquisition. This included building and scaling the core platform, managing production systems, working directly with customers, and leading the engineering team.

Operational focus areas

• Revenue-generating SaaS systems
• Advertising data pipelines and integrations
• Production reliability and uptime
• Team leadership and execution
• Operating through acquisition and enterprise integration

Verification: PR Newswire · AdExchanger

BrandWeaver.ai

Co-founder & CTO — Acquired by Ad.com

BrandWeaver was an advertising technology platform focused on performance marketing and contextual ad delivery. As co-founder and CTO, I led system architecture and product development, building AI-driven workflows for ad creation, delivery, and optimization, and iterating the platform under real performance constraints through acquisition.

Operational focus areas

• Advertising technology and monetization systems
• Applying LLMs to production workflows
• Rapid iteration based on performance data
• Translating business requirements into production systems

Verification: AccessNewswire · Ad.com Brands

Cross-Cutting Operating Principles

Across all of these systems, the operating principles are consistent:

• Process correctness over speed
• Automation backed by verification
• Clear boundaries between execution and advice
• Documentation and auditability
• Risk reduction through systems design

These principles matter most in environments where mistakes are costly, requirements are explicit, and reliability is more important than novelty.

What This Page Is Not

• This page does not provide legal, tax, or accounting advice
• It does not describe consulting engagements or clients
• It is not a claim of exclusivity or full-time focus
• It documents systems built and operated, not opinions or recommendations