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LLC Publication Ad Builder

See exactly what a compliant Section 206 notice looks like. Generate yours in seconds.

From LLC Publishers — helping NY LLCs complete their publication requirement since 2023

Enter Your LLC Name

We'll look it up and update the notice below with your official filing details.

296 chars~6 lines

Notice of Formation of [LLC Name]. Articles of Organization filed with the Secretary of State of New York (SSNY) on [Filing Date]. Office location: [County]. SSNY has been designated as agent of the LLC upon whom process against it may be served. SSNY shall mail a copy of process to: [Service Address]. Purpose: any lawful purpose.

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You've got this. Copy your notice and submit it to your county's designated newspapers. Run it for 6 consecutive weeks in both a daily and weekly paper, collect the affidavits, and file with NY State.

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Before You Copy This Notice

Under NY LLC Law Section 206, every New York LLC must publish a notice of formation. The #1 rule: Your notice must match your state records exactly. This includes your LLC name (even if it has a typo), your filing date, and your service of process address.

We pull your information directly from NY Department of State records to help ensure accuracy. But always double-check before submitting to newspapers.

Read the complete guide to notice requirements →

Understanding Your 3 Format Options

We offer three notice formats. All three contain the same legally required information - they just differ in length and wording style.

Standard

The traditional format used by most filers. Clear, complete, and widely accepted.

Best for: First-time filers who want peace of mind

Compact

Shorter wording while keeping all required elements. Saves a few lines.

Best for: Filers comfortable with concise legal language

Ultra-Compact

Maximum abbreviation for minimum line count. Uses common legal shorthand.

Best for: Cost-conscious filers in papers that charge by the line

Important: Check with your newspaper before using Compact or Ultra-Compact formats. Some newspapers have their own required templates.

Pre-Submission Checklist

Before you send your notice to a newspaper, verify these three things:

LLC name matches state records exactly

Including capitalization, punctuation, and spacing. Look up your LLC on the NY DOS website to confirm.

Filing date is your DOS filing date (not today's date)

This is when your Articles of Organization were filed with the state - not when you're running the ad.

Service address matches your SOP address on file

Use the address recorded as your Service of Process address with NY DOS - whether that's a registered agent or your own address.

Bonus: Contact your newspaper first

Ask if they have a specific template or format requirements. Some newspapers (like NYLJ) require additional information like a principal business address.

Save Money Without Taking Risks

Publication costs vary by newspaper - some charge by the word, others by the line. Here's how to keep costs down safely:

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Choose 1" print size over 2"

Larger print looks nicer but costs more. Since this is a legal requirement - not marketing - the smaller size meets your needs at a lower cost.

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Use "any lawful purpose" for your purpose statement

This standard phrase is brief, widely accepted, and works for most businesses. A longer, specific purpose statement is rarely necessary.

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Be careful with abbreviations

Safe: LLC, NY, SSNY
Risky: Arts. (Articles), Org. (Organization), addr. (address)
Never abbreviate: Your LLC name

Remember: This is a legal compliance requirement, not a marketing opportunity. The goal is to publish a correct notice at a reasonable cost - not the cheapest possible notice that might get rejected.

What Happens If Something Goes Wrong

If your publication notice contains errors, the consequences can be costly and time-consuming:

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Rejection by the newspaper: They may catch the error and refuse to publish until corrected.

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Invalid affidavit: If the error is discovered after publication, your affidavits may be invalid.

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Republication required: You may need to start the 6-week publication period over from the beginning.

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Additional costs: Republishing means paying for newspaper ads again.

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Certificate of Publication delay: Missing your 120-day deadline can affect your LLC's ability to conduct business.

Common errors that cause problems: Using the wrong date (today's date instead of filing date), incorrect LLC name spelling, wrong address, and missing the required language about SSNY forwarding process.

Common Questions

What if my LLC name has a typo in the state records?

Use the name exactly as it appears in the NY Department of State records - including the typo. Your publication notice must match what's officially on file. If you want to fix the typo, you'll need to file an amendment with the state first, wait for it to be processed, then publish with the corrected name.

Which address should I use - my registered agent or my personal address?

Use whatever address is recorded as your Service of Process (SOP) address with the NY Department of State. This might be your registered agent's address or your own address - what matters is that it matches what's on file. Having a registered agent doesn't automatically mean you use their address in the notice; you use whatever is recorded as your SOP. Look up your LLC on the NY DOS website to confirm.

Can I abbreviate words to save money on publication costs?

Some abbreviations are universally accepted (LLC, NY, SSNY), but others can be risky. Abbreviations like "Arts." for Articles or "Org." for Organization are used but may not be accepted everywhere. Never abbreviate your LLC name. When in doubt, spell it out - the small savings from abbreviating isn't worth the risk of rejection.

What is the purpose statement and what should I use?

The purpose statement describes what your LLC will do. "Any lawful purpose" is the standard, widely-accepted phrase that works for most businesses. It's brief and keeps your costs down. Using a longer, specific purpose statement is optional and will increase the length (and cost) of your notice.

Do I need to include a principal business address?

This isn't strictly required by NY state law, but some newspapers include it in their templates. For example, the New York Law Journal's template includes: "The principal business address of the [LLC] is [Place of Business]." Always check with your specific newspaper to see if they have format requirements beyond the minimum legal requirements.

What happens if my publication notice is rejected?

If your notice is rejected or found to have errors, you'll need to correct it and republish. This often means starting the 6-week publication period over and paying for the ads again. This is why it's so important to get it right the first time - verify everything matches your state records before submitting.

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