How Often Does Your LLC Ad Run During 6 Weeks? (2026)
Your LLC publication ad runs once per week for six consecutive weeks in each of two newspapers. Under Section 206 of the NY LLC Law, you must publish in one daily newspaper and one weekly newspaper designated by the county clerk. The daily newspaper runs your ad once per week (not every day), and the weekly newspaper runs it once per week in each edition. That totals 12 insertions across both papers — 6 in the daily and 6 in the weekly.
LLC Publication Schedule Facts
How the Six-Week Publication Schedule Works
Section 206 requires publication "once in each week for six successive weeks" in two newspapers. Here is what that means in practice:
| Newspaper Type | Frequency | Insertions Over 6 Weeks | How It Runs |
|---|---|---|---|
| Daily newspaper | Once per week | 6 | Runs in one edition per week (typically the same day each week) |
| Weekly newspaper | Once per week | 6 | Runs once in each weekly edition |
| Total | — | 12 | 6 insertions in each newspaper |
The daily newspaper does not run your ad every day. "Daily" refers to the newspaper's publishing frequency — it comes out every day. But your ad only appears in one edition per week for six weeks. The newspaper chooses which day of the week to run legal notices (often a specific day like Tuesday or Thursday).
Your ad runs once per week in each newspaper — not every day. That's 12 total insertions, not 42.
Daily Newspaper vs Weekly Newspaper
Section 206 requires publication in both a daily and a weekly newspaper. Both are designated by the county clerk for your LLC's county. Here is how each type works:
Daily newspaper:
- Publishes editions every day (or most days)
- Your LLC ad runs in one edition per week for 6 weeks
- The newspaper picks the day — you do not control which day your ad runs
- Example: If the New York Law Journal runs legal notices on Wednesdays, your ad appears every Wednesday for 6 weeks
Weekly newspaper:
- Publishes one edition per week
- Your LLC ad runs in each weekly edition for 6 weeks
- Since the paper only comes out once a week, your ad automatically appears in every issue during the 6-week period
The ad content is identical in both newspapers. The same notice runs in the daily and the weekly — you do not need different versions.
What "Consecutive" Means and What Happens If a Week Is Missed
"Six successive weeks" means six weeks in a row with no gaps. If a week is skipped, the count may need to restart depending on the circumstances.
Common reasons for gaps:
- The newspaper skips a legal notice section (holiday weeks, printing delays)
- A newspaper ceases publication mid-run
- An error in the ad requires correction and resubmission
If the newspaper causes the gap — most newspapers will extend the run at no additional cost and note the delay in the affidavit of publication. The affidavit is the legal proof that publication occurred, and courts generally apply a substantial compliance standard when minor scheduling irregularities occur.
If you cause the gap — for example, by cancelling and restarting with a different newspaper — the six-week clock restarts from the first insertion in the new newspaper.
You Don't Need to Monitor This
If you use a publication service like LLC Publishers, we coordinate with both newspapers and track every insertion. If a newspaper misses a week, we follow up immediately. If you're doing it DIY, you should confirm with each newspaper that all six insertions ran without gaps before requesting affidavits.
Who Handles the Publication Schedule
You do not submit the ad six separate times. Here is the typical workflow:
- You (or your service) submit the ad once to each newspaper with instructions to run it for six consecutive weeks.
- The newspaper handles scheduling — they place your ad in the appropriate edition once per week.
- After six weeks, the newspaper issues an affidavit — a notarized document listing the exact dates your ad ran, confirming six consecutive weekly insertions.
- You use both affidavits (one from each newspaper) to file your Certificate of Publication with the Department of State.
The newspapers are experienced with LLC publication notices. They know the Section 206 requirements and will schedule your ad accordingly.
What Happens After the Six Weeks
Once your ad has run for six consecutive weeks in both newspapers:
- Each newspaper issues an affidavit of publication — a notarized statement confirming the ad ran as required.
- You file both affidavits with the Certificate of Publication (DOS-1708) and a $50 filing fee to the Department of State.
- DOS processes your filing and your LLC's publication obligation is complete.
The total timeline from first insertion to Certificate of Publication filing is typically 6-8 weeks — 6 weeks for the publication run, plus 1-2 weeks for affidavit collection and mailing.
For a complete timeline breakdown, see our 120-day deadline timeline guide.
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This article reflects current New York state law as of February 2026. Our information is based on:
- Section 206 of the NY LLC Law — "once in each week for six successive weeks"
- NY Department of State LLC resources — official forms and filing guidance
- Certificate of Publication form (DOS-1708) — the standard filing form
- Our direct experience coordinating publication schedules with newspapers across all 62 NY counties
Last verified: February 2026
FAQ
Does my ad run every single day for 6 weeks?
No. Even though one of the two required newspapers is a daily paper, your ad runs only once per week in that paper — not every day. "Daily" refers to the newspaper's publishing frequency, not how often your ad appears. Over six weeks, you have 6 insertions in the daily paper and 6 in the weekly paper — 12 total.
Can I choose which day of the week my ad runs?
Generally, no. The newspaper determines which day legal notices run. Many daily newspapers have a designated day for legal notices (e.g., Tuesdays or Thursdays). Weekly newspapers only publish once per week, so the ad runs in whatever edition they publish. The specific day does not affect the legal validity of the publication.
What if I need to start over with a different newspaper?
If you switch newspapers mid-run, the six-week count restarts from the first insertion in the new newspaper. You need six consecutive weeks in the same two newspapers. This is one reason why confirming the correct designated newspapers before starting publication is important.
Do both newspapers need to start on the same week?
No. The daily and weekly newspapers can start and end on different weeks. Each newspaper independently must complete six consecutive weekly insertions. In practice, most services coordinate them to start around the same time so both finish together, but this is for efficiency — not a legal requirement.
How do I know if my ad actually ran all 6 weeks?
The newspaper's affidavit of publication is the proof. This notarized document lists the exact dates your ad appeared. When you receive affidavits from both newspapers, verify that each lists 6 dates spanning 6 consecutive weeks. If you're doing this DIY, check a few editions during the run to confirm.
Is the ad text the same in both newspapers?
Yes. The same notice runs in both the daily and weekly newspaper. You do not need different versions. The notice includes your LLC name, county, date of formation, registered agent information, and the designation that the Secretary of State is the agent for service of process.
Disclaimer
The information in this article is for general informational purposes only and does not constitute legal advice. While we strive for accuracy, laws and procedures may change. For specific legal questions about your LLC publication schedule, consult with a qualified attorney. LLC Publishers provides publication services and administrative filing assistance, but we are not a law firm and cannot provide legal advice.
Key Takeaways
- Your LLC ad runs once per week for six consecutive weeks in each of two newspapers — totaling 12 insertions
- The daily newspaper runs your ad once per week (not every day) — "daily" refers to the paper's frequency, not your ad's
- The weekly newspaper runs your ad in each of its 6 weekly editions
- "Consecutive" means no gaps — if a week is missed, the count may restart
- You submit the ad once to each newspaper; they handle the scheduling
- After six weeks, each newspaper issues a notarized affidavit as proof
- The specific day of the week your ad runs does not affect legal validity
- The same ad text runs in both newspapers — no different versions needed